Win in the New Era of AI Search
More qualified leads. Lower acquisition costs. Real revenue growth.
The Search Republic is a Perth-based search marketing agency that puts AI at the center of everything we do. Our AI Search Marketing System combines Google Ads, SEO, AEO, and GEO into one powerful approach. This helps your business appear in Google, AI Overviews, ChatGPT, and Perplexity right when customers are ready to make a purchase.
Search has evolved, and so have we. AI now takes care of repetitive tasks and data analysis. Our senior strategists, with 20 years of experience in search marketing, focus on what matters most: helping your business grow.
Starts with a 15-minute Discovery Call. No cost, no obligation.
- $900M+in client sales across Australia and New Zealand since 2018
- 20 yearsin search marketing
- 85+ yearsof combined team expertise
- CertifiedL'Oréal Professional Partner
- 202540 Under 40 Honouree, Sonja Pototzki-Raymond
Get your free AI Search Growth Plan.
Tell us about your business, and we'll book your 15-minute Discovery Call. It's the first step to your custom, expert-built AI Search Growth Plan.
- 15-minute online Discovery Call
- Built by senior strategists with 20 years in search
- The plan is yours to keep, whether or not you work with us
Google just had its biggest update in 25 years. Here's what it means for your business.
Google has changed from a simple list of blue links to a conversational, AI-focused platform. Now, Gemini-powered AI Overviews often answer questions before anyone even clicks a link.
When an AI Overview shows up in search results, studies have found that organic clicks drop by about 61% and paid search clicks drop by about 68%. If your agency is still using old exact-match keyword campaigns, you’re likely paying more but reaching fewer people.
drop in ad click-through rate
With AI Overviews, AI answers the question first, so standard search ads get fewer clicks.
rise in average Google cost per click
As traditional ad space becomes more limited, businesses using outdated strategies end up paying more but getting less in return.
Ranking in the top 10 is no longer enough.
Ahrefs research found that only 38% of pages cited in Google's AI Overviews also rank in the top 10, and 31% of citations come from pages outside the top 100. Traditional SEO alone won't protect your visibility.
4 shifts reshaping search in 2026
-
01
Conversational search is the new standard.
Customers ask full questions, not keywords. Google's AI Max for Search matches ads to that intent automatically, so campaigns need to be built around intent, not keyword lists.
-
02
YouTube is no longer optional.
Google and YouTube are present in 82% of journeys where people discover products and brands. If YouTube isn't in your plan, that's a gap worth closing quickly.
-
03
AI agents are doing the work now.
AI can analyse data, create ads, and optimise campaigns in ways that weren't possible a year ago. The businesses that win won't be the biggest. They'll be the most prepared.
-
04
Tracking compliance is the new gatekeeper.
Without Consent Mode v2, Google Ads limits conversion tracking, Enhanced Conversions, and smart bidding. Compliance is now the technical baseline your ads need to work.
The good news is that we’ve already made these updates, so your campaigns can start seeing the benefits right away.
We put AI first, but never at the cost of our human experts.
Many agencies say they are "AI-powered" just because they use ChatGPT to write blog posts more quickly. That’s only a small update, not a real transformation.
In 2026, we redesigned The Search Republic to focus on AI. We updated every workflow, campaign process, and reporting system to match Google’s I/O 2026 changes, including AI Max for Search, Gemini-powered creative, and conversational targeting.
We don’t use AI to cut corners. Instead, we use it to deliver better marketing, more quickly, so everyday businesses can achieve results usually reserved for large companies.
A traditional agency
- Campaigns reviewed by hand once a month
- SEO only
- Creative made by people alone
- Reports that look backward
- Keyword-based targeting
- Updating for Google I/O 2026 "soon"
The Search Republic
- Campaigns optimised by AI continuously, overseen by senior strategists
- SEO, AEO and GEO as standard
- AI-assisted creative, tested and refined by our team
- Live dashboards and AI-generated insights
- Intent-based, conversational targeting
- Google I/O 2026 changes already in place
Sonja Pototzki-Raymond, Founder and CEO"A website that doesn't convert is like a Ferrari without an engine. In 2026, a website that isn't built for AI search is a Ferrari nobody can find."
Our AI-Powered Services
Google Ads Management
We run your campaigns on Google's latest AI tools, including AI Max for Search and ad placements in AI Overviews, so you reach buyers when they're ready to act. We set up every account to protect your conversion data under Google's tracking requirements.
SEO, AEO and GEO: Your Complete Search Presence
Your customers now get answers from Google AI Overviews, ChatGPT and Perplexity before they see a list of results. Research shows visitors from AI search can convert up to 4.4 times better than standard organic traffic. Every TSR search campaign includes three layers as standard:
- SEOSearch Engine OptimisationRankings, technical health, content, and backlinks is the foundation.
- AEOAnswer Engine OptimisationStructuring your content so AI Overviews, ChatGPT and Perplexity cite your business when customers ask relevant questions.
- GEOGenerative Engine OptimisationHelping AI models describe, recommend and link to your business accurately. Research shows 44% of AI citations come from the first 30% of a page, so we put clear, fact-rich summaries at the top of your key pages.
Consent Mode v2 Tracking and Analytics
Data powers Google's smart bidding. Without the right consent signals, Google Ads limits conversion tracking, Enhanced Conversions, and remarketing. We set up Consent Mode v2 across Google Tag Manager and GA4, so your ad accounts keep the data they need and your bidding runs on accurate numbers.
Lead-Generation Websites Built for AI Search
If your website isn’t turning visitors into leads, it’s just an expense. We build websites with three main goals: convert visitors, rank well in traditional search, and show up in AI-generated answers. This means a clean structure, proper schema markup, fast loading times, and content written for both people and AI. We focus on lead and booking websites for service-based businesses.
The Salon Scaling System: Full-Capacity Growth for Premium Salons
Our specialist program for high-end hair salons, aesthetic clinics and multi-location beauty brands. We fill empty stylist columns and protect your margins with local Google Ads, AI search visibility, and mobile booking flows built to convert. Built on commercial frameworks developed with L'Oréal Professional, it turns an unpredictable appointment book into a steady flow of new clients.
Win in the New Era of AI Search
More qualified leads. Lower acquisition costs. Real revenue growth.
The Search Republic is a Perth-based search marketing agency that puts AI at the center of everything we do. Our AI Search Marketing System combines Google Ads, SEO, AEO, and GEO into one powerful approach. This helps your business appear in Google, AI Overviews, ChatGPT, and Perplexity right when customers are ready to make a purchase.
Search has evolved, and so have we. AI now takes care of repetitive tasks and data analysis. Our senior strategists, with 20 years of experience in search marketing, focus on what matters most: helping your business grow.
Starts with a 15-minute Discovery Call. No cost, no obligation.
- $900M+in client sales across Australia and New Zealand since 2018
- 20 yearsin search marketing
- 85+ yearsof combined team expertise
- CertifiedL'Oréal Professional Partner
- 202540 Under 40 Honouree, Sonja Pototzki-Raymond
Get your free AI Search Growth Plan.
Tell us about your business, and we'll book your 15-minute Discovery Call. It's the first step to your custom, expert-built AI Search Growth Plan.
- 15-minute online Discovery Call
- Built by senior strategists with 20 years in search
- The plan is yours to keep, whether or not you work with us
Google just had its biggest update in 25 years. Here's what it means for your business.
Google has changed from a simple list of blue links to a conversational, AI-focused platform. Now, Gemini-powered AI Overviews often answer questions before anyone even clicks a link.
When an AI Overview shows up in search results, studies have found that organic clicks drop by about 61% and paid search clicks drop by about 68%. If your agency is still using old exact-match keyword campaigns, you’re likely paying more but reaching fewer people.
drop in ad click-through rate
With AI Overviews, AI answers the question first, so standard search ads get fewer clicks.
rise in average Google cost per click
As traditional ad space becomes more limited, businesses using outdated strategies end up paying more but getting less in return.
Ranking in the top 10 is no longer enough.
Ahrefs research found that only 38% of pages cited in Google's AI Overviews also rank in the top 10, and 31% of citations come from pages outside the top 100. Traditional SEO alone won't protect your visibility.
4 shifts reshaping search in 2026
-
01
Conversational search is the new standard.
Customers ask full questions, not keywords. Google's AI Max for Search matches ads to that intent automatically, so campaigns need to be built around intent, not keyword lists.
-
02
YouTube is no longer optional.
Google and YouTube are present in 82% of journeys where people discover products and brands. If YouTube isn't in your plan, that's a gap worth closing quickly.
-
03
AI agents are doing the work now.
AI can analyse data, create ads, and optimise campaigns in ways that weren't possible a year ago. The businesses that win won't be the biggest. They'll be the most prepared.
-
04
Tracking compliance is the new gatekeeper.
Without Consent Mode v2, Google Ads limits conversion tracking, Enhanced Conversions, and smart bidding. Compliance is now the technical baseline your ads need to work.
The good news is that we’ve already made these updates, so your campaigns can start seeing the benefits right away.
We put AI first, but never at the cost of our human experts.
Many agencies say they are "AI-powered" just because they use ChatGPT to write blog posts more quickly. That’s only a small update, not a real transformation.
In 2026, we redesigned The Search Republic to focus on AI. We updated every workflow, campaign process, and reporting system to match Google’s I/O 2026 changes, including AI Max for Search, Gemini-powered creative, and conversational targeting.
We don’t use AI to cut corners. Instead, we use it to deliver better marketing, more quickly, so everyday businesses can achieve results usually reserved for large companies.
A traditional agency
- Campaigns reviewed by hand once a month
- SEO only
- Creative made by people alone
- Reports that look backward
- Keyword-based targeting
- Updating for Google I/O 2026 "soon"
The Search Republic
- Campaigns optimised by AI continuously, overseen by senior strategists
- SEO, AEO and GEO as standard
- AI-assisted creative, tested and refined by our team
- Live dashboards and AI-generated insights
- Intent-based, conversational targeting
- Google I/O 2026 changes already in place
Sonja Pototzki-Raymond, Founder and CEO"A website that doesn't convert is like a Ferrari without an engine. In 2026, a website that isn't built for AI search is a Ferrari nobody can find."
Our AI-Powered Services
Google Ads Management
We run your campaigns on Google's latest AI tools, including AI Max for Search and ad placements in AI Overviews, so you reach buyers when they're ready to act. We set up every account to protect your conversion data under Google's tracking requirements.
SEO, AEO and GEO: Your Complete Search Presence
Your customers now get answers from Google AI Overviews, ChatGPT and Perplexity before they see a list of results. Research shows visitors from AI search can convert up to 4.4 times better than standard organic traffic. Every TSR search campaign includes three layers as standard:
- SEOSearch Engine OptimisationRankings, technical health, content, and backlinks is the foundation.
- AEOAnswer Engine OptimisationStructuring your content so AI Overviews, ChatGPT and Perplexity cite your business when customers ask relevant questions.
- GEOGenerative Engine OptimisationHelping AI models describe, recommend and link to your business accurately. Research shows 44% of AI citations come from the first 30% of a page, so we put clear, fact-rich summaries at the top of your key pages.
Consent Mode v2 Tracking and Analytics
Data powers Google's smart bidding. Without the right consent signals, Google Ads limits conversion tracking, Enhanced Conversions, and remarketing. We set up Consent Mode v2 across Google Tag Manager and GA4, so your ad accounts keep the data they need and your bidding runs on accurate numbers.
Lead-Generation Websites Built for AI Search
If your website isn’t turning visitors into leads, it’s just an expense. We build websites with three main goals: convert visitors, rank well in traditional search, and show up in AI-generated answers. This means a clean structure, proper schema markup, fast loading times, and content written for both people and AI. We focus on lead and booking websites for service-based businesses.
The Salon Scaling System: Full-Capacity Growth for Premium Salons
Our specialist program for high-end hair salons, aesthetic clinics and multi-location beauty brands. We fill empty stylist columns and protect your margins with local Google Ads, AI search visibility, and mobile booking flows built to convert. Built on commercial frameworks developed with L'Oréal Professional, it turns an unpredictable appointment book into a steady flow of new clients.
Client results
What Our Clients Say
Client results
What Our Clients Say
Real Salon Results
Booked-out teams. Premium clients who respect pricing. Predictable income without stress.
Real Salon Results
Booked-out teams. Premium clients who respect pricing. Predictable income without stress.
About The Search Republic
20 years in search marketing. Rebuilt for what comes next.
The Search Republic was founded on one belief: honest, skilled digital marketing changes businesses when done properly. For eight years we've delivered that as a Google Partner, helping businesses across Australia and New Zealand grow through SEO, Google Ads and search strategy.
In 2026, we fully committed to AI. We didn’t do it just because it was popular, but because it was the best way to keep getting great results for our clients.
Sonja Pototzki-Raymond leads our team, "The Search Queen", Founder and CEO, and one of Western Australia's most experienced search marketers. Alongside Sonja, our SEO specialists, Google Ads experts, AI strategists and account managers bring more than 85 years of combined experience.
We’re not a big agency. We’re a focused, experienced team based in Osborne Park, Perth, and we work with premium service-based businesses all over Australia.
How to Get Your AI Search Growth Plan
-
Step 1
Request your free Discovery Call
Send us your details. We review your business, website, and industry to make sure we're a good fit before we book you in.
-
Step 2
Join a 15-minute Discovery Call
We meet online to talk about your current marketing, your goals, and whether our system suits your business.
-
Step 3
Receive your AI Search Growth Plan
If we're a good fit, our team builds your custom plan showing the gaps and opportunities across your AI search, advertising, and tracking. The plan is yours to keep, whether or not you work with us.
Frequently Asked Questions
What is an AI search agency?
An AI search agency helps your business appear in AI-generated answers, such as Google AI Overviews, ChatGPT, and Perplexity, as well as in traditional search results and ads. The Search Republic combines SEO, AEO, GEO, and Google Ads into one system.
What is the difference between SEO, AEO and GEO?
SEO helps you rank in search results. AEO structures your content so AI tools quote it as the answer. GEO helps AI models describe and recommend your business accurately.
Do I still need SEO if AI is answering searches?
Yes. AI tools draw on well-structured, trusted websites. SEO is the foundation, and AEO and GEO build on top of it.
What is Consent Mode v2 and do I need it?
It's Google's framework for passing user consent signals to Google Ads and GA4. Without it, Google limits conversion tracking and smart bidding, which makes your ads less effective.
How much does the AI Search Growth Plan cost?
Nothing. The Discovery Call and your plan are free, and you keep the plan.
Where is The Search Republic based?
Osborne Park in Perth, Western Australia. We work with businesses right across Australia.
Your competitors are reading about AI. You could be profiting from it.
Book your 15-minute Discovery Call to get your free, expert-built AI Search Growth Plan.
About The Search Republic
20 years in search marketing. Rebuilt for what comes next.
The Search Republic was founded on one belief: honest, skilled digital marketing changes businesses when done properly. For eight years we've delivered that as a Google Partner, helping businesses across Australia and New Zealand grow through SEO, Google Ads and search strategy.
In 2026, we fully committed to AI. We didn’t do it just because it was popular, but because it was the best way to keep getting great results for our clients.
Sonja Pototzki-Raymond leads our team, "The Search Queen", Founder and CEO, and one of Western Australia's most experienced search marketers. Alongside Sonja, our SEO specialists, Google Ads experts, AI strategists and account managers bring more than 85 years of combined experience.
We’re not a big agency. We’re a focused, experienced team based in Osborne Park, Perth, and we work with premium service-based businesses all over Australia.
How to Get Your AI Search Growth Plan
-
Step 1
Request your free Discovery Call
Send us your details. We review your business, website, and industry to make sure we're a good fit before we book you in.
-
Step 2
Join a 15-minute Discovery Call
We meet online to talk about your current marketing, your goals, and whether our system suits your business.
-
Step 3
Receive your AI Search Growth Plan
If we're a good fit, our team builds your custom plan showing the gaps and opportunities across your AI search, advertising, and tracking. The plan is yours to keep, whether or not you work with us.
Frequently Asked Questions
What is an AI search agency?
An AI search agency helps your business appear in AI-generated answers, such as Google AI Overviews, ChatGPT, and Perplexity, as well as in traditional search results and ads. The Search Republic combines SEO, AEO, GEO, and Google Ads into one system.
What is the difference between SEO, AEO and GEO?
SEO helps you rank in search results. AEO structures your content so AI tools quote it as the answer. GEO helps AI models describe and recommend your business accurately.
Do I still need SEO if AI is answering searches?
Yes. AI tools draw on well-structured, trusted websites. SEO is the foundation, and AEO and GEO build on top of it.
What is Consent Mode v2 and do I need it?
It's Google's framework for passing user consent signals to Google Ads and GA4. Without it, Google limits conversion tracking and smart bidding, which makes your ads less effective.
How much does the AI Search Growth Plan cost?
Nothing. The Discovery Call and your plan are free, and you keep the plan.
Where is The Search Republic based?
Osborne Park in Perth, Western Australia. We work with businesses right across Australia.
Your competitors are reading about AI. You could be profiting from it.
Book your 15-minute Discovery Call to get your free, expert-built AI Search Growth Plan.